Digital ads run weekly in the "First Bell" email sent to higher education leaders around the country by the American Society of Engineering Educators. These emails are laser-targeted to the College of Science and Engineering's peers, who help determine national rankings and college reputation.

We ran ad campaigns for three years (2023-2025), running between 8 and 12 ads each year. All three years we had at least one ad in First Bell's top 5 of the year, determined by number of impressions and interactions. Twice we earned that year's number one ad.

Partially as a result of these successful impressions, CSE gained reputational recognition among its peers, and its national graduate rankings increased year over year.